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Television remains in a fast evolution. Q3, 2014 saw a dramatic drop in conventional TV watching as numerous audiences chose pay per view or internet streaming services. Over the previous four years 18 to 24 year old audiences have actually cut their TV viewing by 30%. People are moving away from traditional linear watching as reported by NAPTE and we must see a significant shift to extremely selective broadcasting in next couple years. The significant suppliers Comcast, DirectTV, Dishnetwork, ATT will be required to embrace a flexible programming style that will enable audiences and subscribers to pick only the channels or programs they want rather of being overwhelmed with huge packages at extraordinary cost and bothersome navigation.

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